{"id":393,"date":"2025-03-28T12:05:11","date_gmt":"2025-03-28T18:05:11","guid":{"rendered":"https:\/\/evida.ugto.mx\/learning\/?p=393"},"modified":"2025-07-23T14:13:09","modified_gmt":"2025-07-23T20:13:09","slug":"curso-en-linea-clientes-y-mercados","status":"publish","type":"post","link":"https:\/\/evida.ugto.mx\/learning\/curso-en-linea-clientes-y-mercados\/","title":{"rendered":"Curso en l\u00ednea Clientes y mercados"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-center has-nv-c-2-color has-text-color has-link-color wp-elements-7ad67a36e480a04864eebf517830bb21\">Descripci\u00f3n del curso<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Este curso te gu\u00eda para transformar tu idea en una realidad de negocio enfocada en el marketing. Aprender\u00e1s a identificar a los clientes a los que se dirige tu negocio, a describir en detalle el mercado en el que compites y a definir qui\u00e9nes ser\u00e1n tus principales competidores. Descubrir\u00e1s que buena parte del \u00e9xito empresarial nace de la combinaci\u00f3n de innovaci\u00f3n y marketing. Con este enfoque, sentar\u00e1s las bases para desarrollar un modelo de negocio s\u00f3lido y competitivo, que se adapta a las exigencias y din\u00e1micas del mercado actual.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-nv-c-2-color has-text-color has-link-color wp-elements-aba349a5e94c0a56c1af75f5a6c91e20\">Objetivos de aprendizaje del curso<\/h2>\n\n\n\n<p>Al finalizar este curso, ser\u00e1s capaz de:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identificar a los clientes a los que se dirige tu negocio.<\/li>\n\n\n\n<li>Describir en detalle el mercado en el que compites.<\/li>\n\n\n\n<li>Definir qui\u00e9nes ser\u00e1n, en tu opini\u00f3n, tus competidores principales.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-nv-c-2-color has-text-color has-link-color wp-elements-5d29ea1f80071b32f15e7cf5898a3606\">Lecciones<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"444\" src=\"https:\/\/i0.wp.com\/evida.ugto.mx\/learning\/wp-content\/uploads\/sites\/7\/2025\/03\/%C2%BFQuienes-son-tus-clientes.png?resize=1200%2C444&#038;ssl=1\" alt=\"\u00bfQui\u00e9nes son tus clientes?\" class=\"wp-image-681\" style=\"object-fit:cover\" srcset=\"https:\/\/i0.wp.com\/evida.ugto.mx\/learning\/wp-content\/uploads\/sites\/7\/2025\/03\/%C2%BFQuienes-son-tus-clientes.png?w=2659&amp;ssl=1 2659w, https:\/\/i0.wp.com\/evida.ugto.mx\/learning\/wp-content\/uploads\/sites\/7\/2025\/03\/%C2%BFQuienes-son-tus-clientes.png?resize=300%2C111&amp;ssl=1 300w, https:\/\/i0.wp.com\/evida.ugto.mx\/learning\/wp-content\/uploads\/sites\/7\/2025\/03\/%C2%BFQuienes-son-tus-clientes.png?resize=1024%2C379&amp;ssl=1 1024w, https:\/\/i0.wp.com\/evida.ugto.mx\/learning\/wp-content\/uploads\/sites\/7\/2025\/03\/%C2%BFQuienes-son-tus-clientes.png?resize=768%2C284&amp;ssl=1 768w, https:\/\/i0.wp.com\/evida.ugto.mx\/learning\/wp-content\/uploads\/sites\/7\/2025\/03\/%C2%BFQuienes-son-tus-clientes.png?resize=1536%2C568&amp;ssl=1 1536w, https:\/\/i0.wp.com\/evida.ugto.mx\/learning\/wp-content\/uploads\/sites\/7\/2025\/03\/%C2%BFQuienes-son-tus-clientes.png?resize=2048%2C758&amp;ssl=1 2048w, https:\/\/i0.wp.com\/evida.ugto.mx\/learning\/wp-content\/uploads\/sites\/7\/2025\/03\/%C2%BFQuienes-son-tus-clientes.png?w=2400&amp;ssl=1 2400w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-neve-link-color-color has-text-color has-medium-font-size\">1. <a href=\"https:\/\/evida.ugto.mx\/learning\/leccion-1-quienes-son-tus-clientes\/\">\u00bfQui\u00e9nes son tus clientes?<\/a><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"444\" src=\"https:\/\/i0.wp.com\/evida.ugto.mx\/learning\/wp-content\/uploads\/sites\/7\/2025\/03\/El-marketing-mix.png?resize=1200%2C444&#038;ssl=1\" alt=\"El marketing mix\" class=\"wp-image-682\" style=\"object-fit:cover\" srcset=\"https:\/\/i0.wp.com\/evida.ugto.mx\/learning\/wp-content\/uploads\/sites\/7\/2025\/03\/El-marketing-mix.png?w=2659&amp;ssl=1 2659w, https:\/\/i0.wp.com\/evida.ugto.mx\/learning\/wp-content\/uploads\/sites\/7\/2025\/03\/El-marketing-mix.png?resize=300%2C111&amp;ssl=1 300w, https:\/\/i0.wp.com\/evida.ugto.mx\/learning\/wp-content\/uploads\/sites\/7\/2025\/03\/El-marketing-mix.png?resize=1024%2C379&amp;ssl=1 1024w, https:\/\/i0.wp.com\/evida.ugto.mx\/learning\/wp-content\/uploads\/sites\/7\/2025\/03\/El-marketing-mix.png?resize=768%2C284&amp;ssl=1 768w, https:\/\/i0.wp.com\/evida.ugto.mx\/learning\/wp-content\/uploads\/sites\/7\/2025\/03\/El-marketing-mix.png?resize=1536%2C568&amp;ssl=1 1536w, https:\/\/i0.wp.com\/evida.ugto.mx\/learning\/wp-content\/uploads\/sites\/7\/2025\/03\/El-marketing-mix.png?resize=2048%2C758&amp;ssl=1 2048w, https:\/\/i0.wp.com\/evida.ugto.mx\/learning\/wp-content\/uploads\/sites\/7\/2025\/03\/El-marketing-mix.png?w=2400&amp;ssl=1 2400w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-neve-link-color-color has-text-color has-link-color has-medium-font-size wp-elements-3d017c12457ec351ebd44ba781c2d363\">2. <a href=\"https:\/\/evida.ugto.mx\/learning\/leccion-2-el-marketing-mix\/\">El marketing mix<\/a><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"444\" src=\"https:\/\/i0.wp.com\/evida.ugto.mx\/learning\/wp-content\/uploads\/sites\/7\/2025\/03\/%C2%BFComo-competiras.png?resize=1200%2C444&#038;ssl=1\" alt=\"\u00bfC\u00f3mo competir\u00e1s?\" class=\"wp-image-683\" style=\"object-fit:cover\" srcset=\"https:\/\/i0.wp.com\/evida.ugto.mx\/learning\/wp-content\/uploads\/sites\/7\/2025\/03\/%C2%BFComo-competiras.png?w=2659&amp;ssl=1 2659w, https:\/\/i0.wp.com\/evida.ugto.mx\/learning\/wp-content\/uploads\/sites\/7\/2025\/03\/%C2%BFComo-competiras.png?resize=300%2C111&amp;ssl=1 300w, https:\/\/i0.wp.com\/evida.ugto.mx\/learning\/wp-content\/uploads\/sites\/7\/2025\/03\/%C2%BFComo-competiras.png?resize=1024%2C379&amp;ssl=1 1024w, https:\/\/i0.wp.com\/evida.ugto.mx\/learning\/wp-content\/uploads\/sites\/7\/2025\/03\/%C2%BFComo-competiras.png?resize=768%2C284&amp;ssl=1 768w, https:\/\/i0.wp.com\/evida.ugto.mx\/learning\/wp-content\/uploads\/sites\/7\/2025\/03\/%C2%BFComo-competiras.png?resize=1536%2C568&amp;ssl=1 1536w, https:\/\/i0.wp.com\/evida.ugto.mx\/learning\/wp-content\/uploads\/sites\/7\/2025\/03\/%C2%BFComo-competiras.png?resize=2048%2C758&amp;ssl=1 2048w, https:\/\/i0.wp.com\/evida.ugto.mx\/learning\/wp-content\/uploads\/sites\/7\/2025\/03\/%C2%BFComo-competiras.png?w=2400&amp;ssl=1 2400w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-neve-link-color-color has-text-color has-link-color has-medium-font-size wp-elements-91dbbfcc07e022133e435ce5641e7c43\">3. <a href=\"https:\/\/evida.ugto.mx\/learning\/leccion-3-como-competiras\/\">\u00bfC\u00f3mo competir\u00e1s?<\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-nv-c-2-color has-text-color has-link-color wp-elements-9e66ac66e8aa870b5eb0d694ea945f34\">Introducci\u00f3n<\/h2>\n\n\n\n<p class=\"has-text-align-center\">En este curso, tu pensamiento se orientar\u00e1 hacia c\u00f3mo hacer realidad tu idea, centr\u00e1ndose en conocer y comprender a tus futuros clientes. Esta etapa es fundamental, ya que la identificaci\u00f3n de clientes, la definici\u00f3n del mercado y el reconocimiento de la competencia son los pilares del marketing.<\/p>\n\n\n\n<p class=\"has-text-align-center\">Para recordar a los grandes expertos en negocios, Peter Drucker, cualquier empresa exitosa es el resultado de una combinaci\u00f3n de innovaci\u00f3n y marketing. Esto implica que, adem\u00e1s de la parte innovadora de tu idea, debes responder preguntas cruciales que quedaron en el modelo de negocio de la sesi\u00f3n anterior, tales como:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\"><em>\u00bfQui\u00e9n va a comprar mi producto o servicio?<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\"><em>\u00bfCu\u00e1nto estar\u00e1 dispuesto a pagar el cliente?<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\"><em>\u00bfC\u00f3mo comunicar\u00e9 de forma efectiva los beneficios de mi oferta?<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\">En el siguiente video podr\u00e1s conocer el enfoque y alcance del tema que se aborda en este curso:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe loading=\"lazy\" title=\"Clientes y mercados\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/Z-LJOXg_ib8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-163b621808f03a740e91d2627862ca3c\" style=\"color:#04b5fd\"><strong>Importante<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center has-nv-light-bg-background-color has-background\">El curso se imparte en un formato abierto, autogestionado y automatizado, estructurado en un trayecto formativo de <strong>5 horas<\/strong>. Aunque no se requiere la entrega formal de evidencias, se sugiere realizar las actividades propuestas para afianzar el aprendizaje. Asimismo, debido a la naturaleza de este formato, al finalizar el curso <strong>no<\/strong> se emitir\u00e1n reconocimientos de participaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-nv-c-1-color has-text-color has-link-color wp-elements-702fa0a8d3c460463de287d3393069f0\">Agradecimientos<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Esta experiencia de aprendizaje se basa en el curso original de Entrepreneurship \u2013 from ideas to reality de The Open University. El material se utiliza bajo una licencia Creative Commons BY-NC-SA (Atribuci\u00f3n-No Comercial-Compartir Igual). El curso original fue elaborado por Liz Moody y Ronald Macintyre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descripci\u00f3n del curso Este curso te gu\u00eda para transformar tu idea en una realidad de negocio enfocada en el marketing. Aprender\u00e1s a identificar a los clientes a los que se dirige tu negocio, a describir en detalle el mercado en el que compites y a definir qui\u00e9nes ser\u00e1n tus principales competidores. Descubrir\u00e1s que buena parte&hellip;&nbsp;<a href=\"https:\/\/evida.ugto.mx\/learning\/curso-en-linea-clientes-y-mercados\/\" rel=\"bookmark\">Leer m\u00e1s &raquo;<span class=\"screen-reader-text\">Curso en l\u00ednea Clientes y mercados<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"[\"title\",\"meta\",\"thumbnail\",\"content\",\"tags\",\"comments\"]","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[9,1],"tags":[],"class_list":["post-393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4-clientes-y-mercados","category-formacion-para-el-emprendimiento"],"acf":[],"_links":{"self":[{"href":"https:\/\/evida.ugto.mx\/learning\/wp-json\/wp\/v2\/posts\/393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/evida.ugto.mx\/learning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evida.ugto.mx\/learning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evida.ugto.mx\/learning\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/evida.ugto.mx\/learning\/wp-json\/wp\/v2\/comments?post=393"}],"version-history":[{"count":3,"href":"https:\/\/evida.ugto.mx\/learning\/wp-json\/wp\/v2\/posts\/393\/revisions"}],"predecessor-version":[{"id":1044,"href":"https:\/\/evida.ugto.mx\/learning\/wp-json\/wp\/v2\/posts\/393\/revisions\/1044"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/evida.ugto.mx\/learning\/wp-json\/wp\/v2\/media\/426"}],"wp:attachment":[{"href":"https:\/\/evida.ugto.mx\/learning\/wp-json\/wp\/v2\/media?parent=393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evida.ugto.mx\/learning\/wp-json\/wp\/v2\/categories?post=393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evida.ugto.mx\/learning\/wp-json\/wp\/v2\/tags?post=393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}